This multiphase classroom exercise is designed for undergraduate students in capstone strategic management courses to become comfortable and adept at using Porter's Five Forces framework for industry analysis. Assuming students have a base level of familiarity with the framework, this exercise enables them to apply it to an industry and a company…

Writing different forms of text at different levels for responding satisfactorily to issues in the academic community is important. Thus, this paper examines the statistical differences between tertiary students' academic writing skills in different disciplines and at three different levels. We use a quantitative approach and descriptive design to…

Prior research explored the effects of receiving review sessions for business core courses on standardized test results obtained via the Major Field Test in Business (MFTB) and the Comprehensive Business Exam (CBE). The present study contributes to the literature by examining the impacts of single core course and topical area review sessions on…

Virtual reality (VR) technology has been shown to be a promising teaching method in STEM subjects. Extending these findings, the current study is the first to develop and examine the feasibility of using a VR simulation in marketing (i.e., a non-STEM subject). Specifically, the levels of immersion and three learning outcomes (learning attitude,…

Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment.…

The study examined business studies and employability skills development in junior secondary schools in Ilorin metropolis Kwara State. Five research questions and three hypotheses guided the study. A survey research designed was adopted for the study. The population of this study comprises all the 4570 teachers in all the private and public junior…

Firms and institutions of higher education alike emphasize the value of teamwork in increasing organizational performance. In this empirical study, the role of social ties on team performance is examined. The results indicate that there is an inverted-U relationship between average number of friends in a team and team performance, and that this…

More universities are teaching sales to meet growing employer demand, thereby increasing the prominence of university sales centers. Sales center directors tend to be a PhD or a non-PhD faculty member. While there are advantages to both backgrounds, we know little about how sales center directors view their roles and what behaviors they enact to…

Changing trends in educational technology are one of the driving forces behind many of the new educational strategies Higher Education Institutions are introducing. These changes are frequently justified with the "digital native" nature of the current generation of students who have been surrounded by digital technology from the moment…

This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured interviews with 22 course participants. Evidence…

Three intrastate universities developed a corporate social responsibility (CSR) simulation in an upper-division, undergraduate online markets and stakeholders class. The simulation engaged students in serving as business leaders in a community devastated by an earthquake. The students selected business leadership roles within the simulation based…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Marketing students must be able to take knowledge learned in previous courses and apply it to real-world problems if they are to succeed in the business world. These problems often are complex and require higher-order thinking. Furthermore, employers often claim students are lacking in critical thinking capability. However, critical thinking is…

While there has been a significant amount of work involving marketing education, it is unclear as to which demographic and psychographic characteristics of marketing majors drive their behavior toward academic performance (AP). The core premise of this study is that a set of students' demographic and psychographic characteristics underlie…

Business scholars agree that well-constructed experiential learning and specifically client-based projects (CBPs) provide an opportunity for students to apply concepts they learn to solve particular problems. As an additional outcome, they provide value for multiple stakeholders including the client, business community, university, and the…