Admissions Recruitment: The First Step.

Wright, B. Ann

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Peer reviewed

ERIC Number: EJ545683

Record Type: CIJE

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0164-7970

EISSN: N/A

Admissions Recruitment: The First Step.

Wright, B. Ann

New Directions for Student Services, n71 p11-23 Fall 1995

Explains why student recruitment now borders on hucksterism and outlines the reasons behind this phenomenon. Presents the dangers of aggressive recruitment programs, describes some of the major components of recruitment, and identifies some of the more influential players in the process. Asserts that admissions recruitment is here to stay. (RJM)

Descriptors: Admission Criteria, Admissions Officers, College Admission, Colleges, Enrollment Management, Higher Education, Marketing, Student Recruitment, Universities

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Special theme issue on "Making Enrollment Management Work."