From Gatekeeper to Marketing Consultant: The Admissions Officer's Changing Role.

Riehl, Richard J.

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Peer reviewed

ERIC Number: EJ263327

Record Type: CIJE

Publication Date: 1982

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

From Gatekeeper to Marketing Consultant: The Admissions Officer's Changing Role.

Riehl, Richard J.

College and University, v57 n3 p327-29 Spr 1982

Recent changes in higher education have resulted in great changes in the college admissions officer's role. Admissions officers are becoming teacher/communicators, members of the institutional enrollment management team who can educate other administrators and provide leadership to meld pragmatic and philosophical concerns. (MSE)

Descriptors: Administrator Role, Admissions Officers, College Administration, College Admission, Educational Change, Higher Education, Marketing, Organizational Communication

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A