Marketing in Admissions: A Perspective on Its Use.

Blackburn, James C.

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ERIC Number: EJ230574

Record Type: Journal

Publication Date: 1980

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Marketing in Admissions: A Perspective on Its Use.

Blackburn, James C.

College Board Review, n116 p18-21 Sum 1980

A study on the use and effectiveness of marketing in postsecondary admissions is discussed. The study shows that only 8 of 16 marketing techniques were used by more than half of the respondents. The broader scheme of marketing is seen as not having been put to use fully by admissions officers. (MLW)

Descriptors: Admissions Officers, College Admission, Cost Effectiveness, Higher Education, Marketing, Publicity, Student Recruitment, Surveys, Use Studies

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A