In an effort to recruit digitally native high school students, admission professionals at colleges and universities are incorporating blogs on their websites in an effort to render authenticity in their marketing materials. Of 4-year accredited colleges and universities, 66% have a blog; 85% percent of institutions with blogs reported that their blogs were successful, and 48% of institutions without blogs plan to add them. This study explored how college-bound high school students' perceptions of authenticity in college admission-sponsored, student-written blogs shaped their conceptions about and interactions with institutions of higher education. Using a phenomenological approach, the study collected data over a 3-month period in 2011 through 16 in-depth interviews, 165 journal entries, and an eight-member focus group. It identified nine enhancers and three detractors to the perception of authenticity, and illustrated how internalization among participants led to the perception of authenticity. Participants were more likely to consider institutions when they had deemed their blogs authentic. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]