Some K-12 social media celebrities, or influencers, have begun to enact influence at a massive scale, possibly shaping the teachers who follow them, while seeking individual profit in the process. In this qualitative study, the authors explored the content edu-influencers share on Instagram, which is an understudied yet increasingly popular social…

This study reviews the application of a new training model, Sprint's Social Media Ninja program, an innovative approach to using new media to initiate change. Sprint recognized change management must occur from employee ambassadors to relevant audiences including consumers and other employees. By teaching volunteer employees the strategic message…

A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning…