The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

Background/Purpose: This aspect of this study examined physical education teacher education (PETE) program coordinators' perspectives on their role in student recruitment, including common recruitment strategies and their effectiveness, perceived barriers to engaging in program recruitment, and commonly used marketing strategies. Method: Data were…

The recruitment crisis for teachers in England has led to policy reforms which have significantly deregulated the sector, introduced market mechanisms to mimic aspects of the private sector and set providers in competition with one another. Leaders in Initial Teacher Education (ITE), from both schools and universities in England, were interviewed…

Following a damning report into racism in United Kingdom Higher Education (EHRC, 2019), this paper discusses students' experiences of racism in HE. Focusing on the connections between lived experience and wider goals and trends in the Internationalisation of the university sector, we discuss accounts of racist practices on campus through the…

The purpose of this qualitative phenomenological study was to understand the lived experiences of teachers during their job searches for employment in the field of education which could inform recruiters in a rural, low-wealth LEA in southeastern North Carolina of the behaviors they need to display and the strategies they need to employ in order…

Enrollment management structures, models, and activities have been embraced by many colleges and universities as an institutional practice. Some institutions, however, experience challenges to implementation because of a lack of human and financial resources, campus understanding and awareness. For minority serving institutions, particularly a…

For many UK higher education business schools, the continued recruitment of UK, EU and international students is crucial for financial stability, viability and independence. Due to increasingly competitive funding models across the sector, many institutional leaders and administrators are making decisions typical of highly marketised consumer…

Purpose: The purpose of this paper is to critically investigate the discourse on "competitive advantage", a concept that has been widely applied in the public higher education sector, but rarely defined and conceptualised. Design/methodology/approach: In order to get some insightful understanding about how "competitive…

This article addresses the pedagogy and practice of tertiary learning, and in particular it asks, how is there a need for culturally responsive digital learning? Research shows how, worldwide, classroom content is being delivered through shifting, digitally -infused curriculum (van Dijck, 2013; Netsafe, 2016; Orr, 2016; Revere & Kovach, 2011).…

With its shift to a market economy gathering speed from the 1990s, the Chinese Government embarked on an agenda that brought neoliberal forces into almost all sectors including education. The policies underpinned China's spectacular economic growth, but in education have had consequences that arguably are problematic. Drawing on a mixed-methods…

While Irish elite schools have adopted some internationalising practices, international students are often erased from their "public faces". Based on interviews and analysis of schools' websites, this paper argues that Brooks and Waters' [2014. "The Hidden Internationalism of Elite English Schools." "Sociology,"…

Teacher recruitment and retention factors were identified in the smallest public school districts in Illinois. Findings were compared to a previous study of Montana rural teacher recruitment and retention conducted by Davis (2002). A quantitative survey instrument was administered to teachers employed in the 24 smallest Illinois school districts.…

The past 15 years have been a dramatic and unique period for education systems all over the world. The challenges have become more complex and the need for schools to promote their agenda has become cardinal and, in some cases, even critical. Today, parents, children, pupils and teachers are motivated by their senses and the positioning of leading…

With growing industry demand for sales professionals, recruitment at colleges and universities that have a sales education focus has increased remarkably over the past few years. However, results indicate that hiring organizations face an uphill task in filling sales positions. Recruiters and students struggle to build critical person-job fit…

A review of the websites of 43 UK-based agencies that are recruiting teachers in South Africa and other countries finds that important information about what to expect often is missing. An analysis of the marketing strategies shows that agencies overall are promising schools thorough vetting of candidates and low fees, are promising prospective…