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Direct linkRuiz-Molina, Maria-Eugenia; Cuadrado-Garcia, Manuel – Multicultural Education & Technology Journal, 2008
Purpose: The purpose of this paper is to discuss the use of virtual learning environments in multicultural higher education of two different subjects: foreign language and marketing. Design/methodology/approach: The paper describes the aims, development and results of an interdisciplinary collaboration project was held between two European…
Descriptors: Foreign Countries, Class Activities, Multicultural Education, Program Effectiveness
Pozo, Ivania del; Antal, Leonard – 1985
Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…
Descriptors: Business Administration Education, Classroom Techniques, College Second Language Programs, Computer Assisted Instruction
Download full textVoght, Geoffrey M., Ed. – 1983
A collection of eight papers from the first part of the conference focuses on the applications of language and cultural studies to business. The following are included: "Foreign Language Skills are Survival Skills in Today's Business" (Jack Troyanovich), "Increasing International Business Opportunities through Improved Cross-Cultural Training" (L.…
Descriptors: Business, Business Administration Education, Cross Cultural Training, Economic Opportunities
