Creating experiential learning opportunities that engage students, meet marketing curricula objectives, and fit the application in a traditional semester course is extremely challenging. This paper describes a role-playing simulation offered concurrently to the professional selling and sales management classes in which the selling students act as…

With growing industry demand for sales professionals, recruitment at colleges and universities that have a sales education focus has increased remarkably over the past few years. However, results indicate that hiring organizations face an uphill task in filling sales positions. Recruiters and students struggle to build critical person-job fit…

In the next decade, the military will rely on aggressive marketing to battle the nation's businesses as both search for the best entry-level employees. (Author)

Describes a study that applied marketing and advertising theory to recruit community-college business faculty. The reactions of male and female target applicants to recruitment advertisements and job descriptions were assessed, with differences found between the two groups. Discusses results, and implications for practice, theory and research. (36…

Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses…

Suggests that placement and recruitment practitioners should market their professions to each other to assure assertive programing and dynamic programs. The six articles address survival in the face of increased accountability, emphasizing the marketing aspect of career planning, placement, and recruitment through a planned, organized effort. (JAC)

A study was conducted to determine the extent to which psychometric testing (the measurement of various aspects of human behavior, such as ability, personality, or interests, using psychological tests) is used in the recruitment practices of small businesses. The project also developed a course consisting of five modular units covering the process…

This handbook provides a framework that can be applied by other sites that are interested in starting projects similar to the Automotive Technology Education Careers (ATEC) project in which business and education work together as partners. It is designed to guide the reader in planning an automotive technician program, but the steps it outlines…

A survey of 111 campus recruiters of graduating students shows agreement that interviews are the most important selection method. Students' verbal communication skills, character, work experience, and academic performance were judged the most important personal characteristics in applicants. Work-related expectations and attitudes were the most…

This booklet, which is intended for human resource managers, provides practical guidance regarding preparing for an aging work force. Chapter 1 concerns the relationship between business practices and age neutrality and offers checklists that human resource managers can use to assess their company's general policy development, training,…