Facing questions about the status and legitimacy of business schools, many of the world's leading institutions are now experimenting with new business models. In "The Business School of the Future," former president of International Institute for Management Development (IMD), Peter Lorange reveals how the era of virtual technology, and…

Businesses and other organizations across the globe are becoming more and more data-driven, using a combination of descriptive, diagnostic, predictive and prescriptive analytics to gain a strategic advantage through understanding the past, what we hope to happen in the future, and the ability to accurately predict future outcomes. These forms of…

In the ongoing march of industrial evolution there comes along technologies that have the power to transform businesses as we know it. The Internet revolutionized business/marketing in the nineties and today and bockchain has the potential to do the same for commercial transactions. Blockchain is a peer-to-peer model that can speed up processes…

Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators with new ways of thinking about customers and challenge core marketing concepts by leveraging an elevated marketing perspective. We provide a roadmap to…

The author proposes a customer relationship marketing-enabled student-attracting product redesign conceptual model for education for business by focusing on customization in business degrees through mirror mapping the interests and career focus of marketing degree students and skills demand of the industry as different from a business degree in…

Marketing students must be able to take knowledge learned in previous courses and apply it to real-world problems if they are to succeed in the business world. These problems often are complex and require higher-order thinking. Furthermore, employers often claim students are lacking in critical thinking capability. However, critical thinking is…

Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance learning experiences, streamline administrative tasks, and foster personalized education. As the use of AI by students and instructors expands, it is crucial to carefully consider both its…

Increased value is placed on students having real-world learning experiences. Application classes such as Digital Marketing provide the opportunity for students to achieve this experience. Employers place value with employees having both hard skills and soft skills. To support learning both hard and soft skills, the Enterprise Marketing Variation…

In the context of mobile Internet, college students' leisure time has fragmentation characteristics to improve the value of time, it is of great practical significance to make full use of fragmentation time to study effectively. This research focuses on mobile learning model and its effect, firstly, qualitative research is used to construct the…

Some higher education management departments have started to implement customer service orientation strategies in their marketing activities in order to solidify value exchange perceptions, differentiate themselves, and improve retention rates. However, if students are to get the most out of their academic experiences, they need to become…

As e-resources become more ubiquitous, and the technologies available to access them more sophisticated, libraries have greater opportunities to reach out to global users. However, this same distance means that some users never even set foot in a physical library. This case study will describe how one large academic library started a business,…

Undergraduate research in higher education has become a movement linked to institutional efforts at integrating high-impact practices and infusing transformative learning. University of Central Oklahoma's Diverse Student Scholars (DSS) is one such program of faculty mentorship that is hosted by a department of marketing within a college of…

As more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We…

Forces of demand and supply are changing the dynamics of the higher education market. Transformation of institutions of higher learning into competitive enterprise is underway. Higher education institutions are seemingly under intense pressure to create value and focus their efforts and scarce funds on activities that drive up value for their…

Educators of international students are frequently challenged to cope with a clashing diversity of cultures in a classroom setting. This study examined what sorts of themes and images might resonate across nationalities and cultures, which could then be used as transcultural tools for international educators. The study employed mixed qualitative…