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Direct linkSandlin, Jean Kelso – ProQuest LLC, 2012
In an effort to recruit digitally native high school students, admission professionals at colleges and universities are incorporating blogs on their websites in an effort to render authenticity in their marketing materials. Of 4-year accredited colleges and universities, 66% have a blog; 85% percent of institutions with blogs reported that their…
Descriptors: Student Recruitment, High School Students, College Admission, Admissions Officers
