This article presents a research project that set out to better understand the transformational learning of students working with a real-world client in the design thinking process. The article presents a case study involving a partnership between Grand Valley State University and Founders Brewery to design, develop, market, and distribute a…

This multiphase classroom exercise is designed for undergraduate students in capstone strategic management courses to become comfortable and adept at using Porter's Five Forces framework for industry analysis. Assuming students have a base level of familiarity with the framework, this exercise enables them to apply it to an industry and a company…

Purpose: The purpose of this paper is to examine the differences between the four main kinds of business schools in Egypt (private; internationally affiliated; public with local programs; and public with international programs) in terms of perceptions of entrepreneurial orientation (EO). Design/Methodology/Approach: Data were gathered 212 with a…

The demand for marketing researchers is at an all-time high and continues to grow. Yet a disconnect exists between marketing research in industry and in academia; qualitative research is standard in the former, but often is overlooked in the latter's curricula. I argue that qualitative marketing research is an ideal topic for applying experiential…

Professors are often the first to introduce students to career-specific ethical dilemmas. Standard teaching methods for ethical classwork are mundane, typically involving lectures and case studies; however, research concludes that students have the best results from educational experiences when able to influence course composition. The authors…

The purpose of this article is to describe an internet-based mass customization assignment in Operations Management/Supply Chain Management classes where students utilize the Web site of a company that offers a customized product. Students evaluate the user interface, judge the value proposition of the product they demonstrate, and discuss issues…

Despite ample research indicating creativity is valuable in creating a competitive advantage and enabling individual success in the global knowledge economy, there are still industry concerns about how adequately individual student's creative abilities are developed for the workplace (McCorkle, Payan, Reardon & Kling, 2007). In considering how…

University education is part of a globally competitive service industry and contributes more to Australia's export earnings than agriculture. This article argues that a deeper understanding of diverse cultural student groups is important for Australian and other universities that wish to differentiate their education service offerings by…

Employers in High Wycombe, Buckinghamshire, England, were sent a questionnaire to determine what economics knowledge and skills are desired by industry in the business education of its 16-19 year old employees and what type of economics is used in, or is otherwise especially relevant to, industry. Industry is defined to include a wide range of…

Students often bemoan the fact that they can't see the relevance of the report they are asked to write or the case study they have to analyze. This paper introduces the use of attending an industry tradeshow as a means of making assessment more interesting and meaningful. Much has been written about the need to bring reality back to management…

Designed to highlight business opportunities of the 1990s as well as available educational programs relating to international business, this report contains six presentations from a 1990 conference on international trade hosted by Midland College (MC). The first article, "Texas in the Global Economy: Attitude and Opportunity," by John A.…

The proceedings contain 36 research papers and summaries/recommendations of 12 panels participating in the 1981 symposium, providing varied and extensive discussions about Hispanics in business, as consumers, and as managers. The materials are divided into five sections, each prefaced by a 1-4 page discussion highlighting the relevance of the…

A study explored the use of career concentration areas in Texas school systems and recommended broad career concentration areas. Of the 40 largest school districts, 35 responded to the survey. Approximately 58 percent currently use variations of the career concentration area concept to help students prepare for working life. Respondents…

A survey of market research managers' perceptions of the outcomes of a pharmacy administration master's program as compared to those of two popular master's-level business administration programs found a lack of awareness and understanding of the pharmacy administration degree program and a resulting perception of lower skill levels among its…

This volume provides a one-page abstract for each of the vocational exemplary and innovative projects in the state of North Carolina that were funded in 1987-88 and 1988-89 as authorized by the 1984 Carl D. Perkins Act. Each abstract provides the following information: title of project; local education authority; project coordinator; address;…