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Erin K. O'Brien – ProQuest LLC, 2024
This dissertation comprises three cross-disciplinary essays on information systems, marketing, and financial outcomes research for nonprofit service organizations. In our first essay, we explore service quality impacts on the constructs of positive and negative word of mouth, developing and validating a new measurement scale, testing it…
Descriptors: Quality Assurance, Internet, Experience, Nonprofit Organizations
Davis, Justin L.; Alibašic, Haris; Norris, Sam – Creighton Journal of Interdisciplinary Leadership, 2018
This paper analyzes several foundational concepts and questions regarding corporate social responsibility (CSR). Its primary contribution is a statistical examination of relationships between CSR and "Newsweek's" 2012 Green Rankings using forensic-based financial and accounting measures. We also replicate a previous study and introduce…
Descriptors: Marketing, Corporations, Conservation (Environment), Reputation

Stevens, Robert E.; And Others – Journal of Marketing for Higher Education, 1993
In a survey, 150 individuals evaluated 7 professions on prestige, honesty and ethical standards, importance to society, and interesting and challenging nature of occupation. Overall, university professors were rated lower than doctors, dentists, pharmacists, and clergy; the same as lawyers; and higher than bankers. Respondent income, age, and…
Descriptors: Age Differences, Banking, Behavior Standards, Clergy