NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20250
Since 20240
Since 2021 (last 5 years)0
Since 2016 (last 10 years)0
Since 2006 (last 20 years)3
Location
Wisconsin1
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing 1 to 15 of 27 results Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Leigh, Susan – Strategic Enrollment Management Quarterly, 2014
The Challenge: After years of investments on structures and systems that improve and integrate student transactional experiences, we discover that we have neglected to train our staff in customer service competencies that match student expectations. The Answer: Invest in your student service staff to ensure they possess the professional skills to…
Descriptors: Strategic Planning, Enrollment Management, College Faculty, Delivery Systems
Meece, Jeffrey Scott – ProQuest LLC, 2013
This study explored variables that impacted college choices of traditionally aged new freshmen who chose to attend two-year colleges in central Wisconsin with the intention of completing bachelor's degrees. Participants in this study were traditionally aged 18 and 19 years-old first-time freshmen who attended one of five two-year schools in…
Descriptors: College Choice, College Freshmen, Two Year Colleges, Bachelors Degrees
Peer reviewed Peer reviewed
Direct linkDirect link
Vander Schee, Brian A. – Journal of Marketing for Higher Education, 2009
This article presents the results of a longitudinal study investigating current marketing practices at selected church-related, private, four-year compared to those in place in 1997. The role that institutional selectivity plays in the use of marketing activities was also investigated. The researcher surveyed the admissions directors or enrollment…
Descriptors: Higher Education, Enrollment Management, Marketing, Christianity
Mount, Brian – 1993
This paper, presented at a conference of college admissions counselors, attempts to provide a brief overview of descriptive and inferential statistics for college admissions officers, in the hopes that it will encourage these admissions personnel to question assumptions more critically. The paper begins by defining statistics, specifically…
Descriptors: Admissions Officers, Higher Education, Marketing, Recruitment
Peer reviewed Peer reviewed
Devine, Joseph E. – Journal of College Admissions, 1987
Focuses on marketing strategies for college admission and examines the essential interaction between admission and academic units as a means of enhancing retention and producing informed, satisfied consumers/students. (KS)
Descriptors: Admissions Counseling, Admissions Officers, College Bound Students, Higher Education
Peer reviewed Peer reviewed
Moll, Richard W. – Change, 1994
Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…
Descriptors: Administrator Role, Admissions Officers, College Admission, Competition
Zuker, Fred – College Board Review, 1986
Those in the profession of college admissions counseling worry about student "numbers," filling dormitories, academic quality, diversity, athletes, alumni legacies, etc. A perplexing development of the 1980s is the bidding war over financial aid and merit scholarships. The life of an admissions officer is described. (MLW)
Descriptors: Administrators, Admissions Officers, Anxiety, College Administration
Peer reviewed Peer reviewed
Riehl, Richard J. – College and University, 1982
Recent changes in higher education have resulted in great changes in the college admissions officer's role. Admissions officers are becoming teacher/communicators, members of the institutional enrollment management team who can educate other administrators and provide leadership to meld pragmatic and philosophical concerns. (MSE)
Descriptors: Administrator Role, Admissions Officers, College Administration, College Admission
Blackburn, James C. – College Board Review, 1980
A study on the use and effectiveness of marketing in postsecondary admissions is discussed. The study shows that only 8 of 16 marketing techniques were used by more than half of the respondents. The broader scheme of marketing is seen as not having been put to use fully by admissions officers. (MLW)
Descriptors: Admissions Officers, College Admission, Cost Effectiveness, Higher Education
Johnson, Russell H.; And Others – Journal of the National Association of College Admissions Counselors, 1980
Staffing patterns, level of influence on admissions policy and on actual admissions decisions, and planning and research activities of admissions offices were examined. In addition, the extent to which marketing consultants are used in developing admissions materials was also considered. (Author)
Descriptors: Administrators, Admission Criteria, Admissions Officers, College Admission
Peer reviewed Peer reviewed
Wright, B. Ann – New Directions for Student Services, 1995
Explains why student recruitment now borders on hucksterism and outlines the reasons behind this phenomenon. Presents the dangers of aggressive recruitment programs, describes some of the major components of recruitment, and identifies some of the more influential players in the process. Asserts that admissions recruitment is here to stay. (RJM)
Descriptors: Admission Criteria, Admissions Officers, College Admission, Colleges
Peer reviewed Peer reviewed
Kelly, Steven N. – Music Educators Journal, 1988
Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)
Descriptors: Admission Criteria, Admissions Officers, College Choice, Enrollment
Peer reviewed Peer reviewed
Direct linkDirect link
Fiske, Edward B. – New Directions for Higher Education, 1981
Examples of deceptive recruitment are highlighted in a review of questionable practices used to attract students both from within the United States and abroad. Major issues for action are identified as sacrificing quality for numbers, the hiring of marketing consultants, professional training of admissions directors, and federal regulation.…
Descriptors: Admissions Officers, College Admission, College Applicants, Ethics
Peer reviewed Peer reviewed
Murphy, Patrick E.; McGarrity, Richard A. – College and University, 1978
Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…
Descriptors: Admissions Counseling, Admissions Officers, College Bound Students, Higher Education
Trachtenberg, Stephen Joel – AGB Reports, 1984
Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)
Descriptors: Admissions Officers, College Admission, College Planning, Higher Education
Previous Page | Next Page ยป
Pages: 1  |  2