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Perna, Mark C. – Techniques: Connecting Education and Careers, 2005
A smart marketing plan creates emotional attachment and loyalty in a school's prospective students, but how does a school go about creating this type of positive environment?. In this brief paper, the author describes a step-by-step approach that he created--the enrollment funnel. The enrollment funnel is a systematic method of moving…
Descriptors: Student Recruitment, Marketing, Technical Education, Grade 8