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Direct linkShawn Michael Adkins – ProQuest LLC, 2022
The increased competitive nature of higher education institutions has caused many small private liberal arts colleges/universities to struggle economically. The cost of keeping such institutions viable is high. Many institutions have had to raise tuitions rates, which resulted in decreased enrollment numbers. As a result, many institutions have…
Descriptors: Professional Personnel, Student Recruitment, Colleges, Liberal Arts
Blumenstyk, Goldie – Chronicle of Higher Education, 2009
Drexel University is offering laid-off workers a 50-percent discount on tuition at its new graduate campus in California. Davis & Elkins College reduced its price by nearly $15,000 for residents from its home county and six surrounding ones to match the tuition of the state's flagship West Virginia University. And Southern Illinois University at…
Descriptors: Awards, Scholarships, Tuition, Marketing
Download full textFram, Eugene H. – 1973
The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…
Descriptors: Advertising, College Administration, College Choice, College Planning
Fram, Eugene H. – 1971
The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…
Descriptors: Advertising, College Administration, College Planning, College Students
McCarter, W. Ronald; Barnes, Edwin L. – 1978
While small rural colleges have much the same goals as larger institutions, they have fewer resources with which to work, and therefore their management problems are unique. In the areas of staffing, time management, staff development, and recruitment and promotion, the small college can increase management effectiveness. Despite increasing…
Descriptors: College Administration, College Faculty, Community Colleges, Cost Effectiveness
Baldridge, J. Victor; And Others – 1982
The impact of demographic shifts and enrollment declines for higher education are examined, and possible institutional responses to these problems are studied. After a review of the national statistics and projections of future enrollment trends, attention is directed to the campus level and the dimensions of current enrollment problems. Based on…
Descriptors: Administrator Attitudes, Admissions Officers, Ancillary School Services, Change Strategies
