Engineering plays a key role in supporting the growth and development of a country's economy as well as in improving the quality of life for citizens. Most of developed countries witnessed economic growth with the contribution of women in engineering field. In developing countries like India women remained under-utilized resource. Women in…

Numerous reports on the US economy argue that American higher education institutions must prepare a greater number of workers for employment in science, technology, engineering, and math (STEM), in order for the US to remain globally competitive. To do so, addressing the underrepresentation of women and people of color who pursue degrees in STEM…

This paper furthers a discussion about the ways in which idealised versions of gender permeate the aesthetic presentation and impression management strategies of elite private schools. Specifically, we consider how the written text, layout and images used in 12 Australian private girls school prospectuses function in constructing discourses of…

Traditionally, industries belonging to the science, technology, engineering, and mathematics (STEM) fields are dominated by males. Recruitment and enrollment of females for STEM fields have become an issue among universities specializing in fields such as aviation and aeronautics. The research problem for this study was that marketing departments…

For its 16th annual Application Trends Survey, the Graduate Management Admission Council (GMAC) gathered and analyzed data from a total of 641 graduate business programs located at 306 universities worldwide to understand application volume, the applicant pool, and special efforts being made to attract candidates to graduate management programs.…

The key to building successful strategies as a higher education practitioner promoting 21st century green economy career awareness for women attending urban universities, demands advocating for benefits, and subverting potential barriers, to positively influence career choices. Women's career investment and returns increase when proper strategies…

Little is known about effective eHealth recruitment methods. This paper presents recruitment challenges associated with enrolling African-American girls aged 8-10 years in an eHealth obesity prevention program, their effect on the recruitment plan, and potential implications for eHealth research. Although the initial recruitment strategy was…

A model was developed for recruiting experienced educators, extending the recruitment-as-marketing theory. To assess the model's utility, 168 experienced female teachers posed as job applicants responding to position advertisements. Participant reactions were more favorable when advertisements contained intrinsic job attributes, a personal tone,…

Women over age 25 represent a substantial age group that may be recruited to bolster undergraduate student recruitment efforts at Northwestern University and similar institutions of higher education. By 1990, the number of recruitable 18-year-olds will fall by 20 percent nationwide, causing financial hardship for many private colleges and…

A program for adult women reentry students at a Long Island campus of the C. W. Post Center is chronicled from the development of a rationale through formation of an advisory committee, institution of a series of workshops, addition of motivation through financial aid, and offering of child care and other needed services. (MSE)

This feature discusses the diminishing number of female administrators, coaches, and officials involved in girls' and women's sports, the reasons for this decline, and strategies to increase the number of women in athletic leadership positions. (IAH)

The practicum reviewed the literature and research on the history, evolution, and current status of women's colleges in the United States with a view toward discovering a viable mission for women's colleges and new marketing and recruiting strategies to support their survival. The findings were analyzed and applied to the prevailing situation at…

These proceedings contain addresses and summaries of presentations made in concurrent sessions at the annual meeting. The addresses are: Association for Continuing Higher Education (ACHE)--Then and Now: What Our Past Has To Tell Us about Our Future" (Nelcamp and others); "A Conversation with Alex Haley" (Haley); "Luncheon Address of…

A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…