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Kuzma, Ann T.; Kuzma, John R.; Thiewes, Harold F. – American Journal of Business Education, 2009
Many of the graduates majoring in Finance and Marketing will secure entry-level positions in sales, often beginning careers dedicated to the sale of financial products; yet, perceptions of this career vary significantly, dependent on a student's area of study. The purpose of this study is to compare and contrast the perceptions of Finance majors…
Descriptors: Business Administration Education, Finance Occupations, Marketing, Sales Occupations