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Direct linkCaesar, Lisette – ProQuest LLC, 2018
The purpose of this qualitative research was to describe, analyze, and interpret the perceptions of 16 New York City elementary school principals on the use of social media to recruit prospective families. Today, New York City school leaders are faced with being a promoter for their schools do the expansion of the charter school movement and the…
Descriptors: Social Media, Principals, Elementary Schools, Administrator Attitudes
Peer reviewedWilson, Terri S.; Carlsen, Robert L. – Peabody Journal of Education, 2016
An emerging body of research has explored "supply side" questions of school choice, or how schools and systems shape enrollment through locational decisions, recruitment, and marketing. This study focuses on how school websites market and communicate the distinct missions of charter schools to prospective families. Through a critical…
Descriptors: Charter Schools, Discourse Analysis, School Choice, Enrollment
