Education markets have spread worldwide over the past few decades. Frequently, the expansion of markets in education is presented by their promoters as a means to improve the opportunities of the most socioeconomically disadvantaged students. However, the evidence available shows that market-oriented policies that enhance competition and choice…

Australia and New Zealand have enacted legislation to protect international students' rights and the long-term sustainability of their export education sectors. A pivotal, but under-researched, sub-domain of these legislative frameworks is education agent-based international student recruitment. The principal-agent relationships between…

Purpose: How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross "et al.," 2013), but there is limited focus on how institutions in different parts of the world approach international student recruitment as an export marketing orientation…

This paper reports the findings of a study that analyzed the marketing activities of a number of vocational schools in a municipality where these organizations were allowed to compete for students. The research employed a qualitative, exploratory and descriptive design. The data was collected through interviews with school leaders, regional…

The recruitment crisis for teachers in England has led to policy reforms which have significantly deregulated the sector, introduced market mechanisms to mimic aspects of the private sector and set providers in competition with one another. Leaders in Initial Teacher Education (ITE), from both schools and universities in England, were interviewed…

Since the advent of online education, some colleges and universities have looked to third-party companies for help developing, marketing, and providing their online degree and certificate programs. But in recent years, those companies have expanded to run more and more of their clients' online programs. An industry has developed around online…

Ontario's colleges are committed to providing students of all backgrounds with a rewarding postsecondary experience that prepares them for long-term success in their careers. In recent years, colleges have expanded their global outreach as greater numbers of international students enrol in Ontario. The province is a recognized world leader in…

In the United States, long-standing school choice policies and practices in Arizona have developed into a market-based system of schooling for many residents in the state, especially in the larger cities. In this study, I analyze qualitative data gathered from school leaders and parents in one Arizona district public school who discussed marketing…

Since the 1980s, education in Canada has been through a process that led to school choice, targeting the improvement of students' performance through school competition. These policies fostering an education quasi-market became an ideal framework for the expansion of IB schools. Since the Diploma Programme of the International Baccalaureate (IBDP)…

A key attractor for many international students when choosing to study abroad is the prospect of gaining employment in the host country after graduating. From a university's perspective this becomes an important attraction issue for both maintaining and increasing the number of international students as well as improving graduate employability. A…

Purpose: The purpose of this paper is to analyze the impact of demographic, social, economic and international aspects on the market of university services in Russia. It also reminds readers briefly of the evolution of the Russian higher education system during the last 20 years and considers some consequences of the current public policy and…

The internationalization and marketization of higher education has resulted in U.K. universities' increasing reliance on recruitment agents to boost international student numbers. This places agents and agencies in a position of considerable influence with regard to the educational choices that students make. These institutional and individual…

Public education reformers have created a widespread expectation of school choice among school consumers. School leaders adopt rigorous academic programs, like the International Baccalaureate (IB) Diploma Programme (DP) and Career Programme (CP), to improve their market position in the competitive landscape. While ample research has investigated…

The internationalization of higher education in Canada is happening at a rapid pace. One manifestation of internationalization is the increasing enrolment of international students in Canadian institutions. There is little research on international undergraduate students' experiences from their own perspectives as they adapt to a new educational…

In this study, the author focuses on the issue of country image in destination choice. To examine the relationship between these two variables, the study tests whether mainland Chinese who favor a destination as their ideal first choice for study abroad have a significantly more positive view of that destination's country image than their…