As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the…

Unlike other economic goods whose worth can be determined through market research, the market place for information denies the creator of that information the preferences of consumers. Copyright may be considered partial compensation. Copyright, however, is not an aspect of information per se, but rather a result of the way the information is…

A review of Quarterly articles representing the social science orientation of the business disciplines (consumer economics and marketing). Poverty, Minorities, and Consumer Exploitation" by Frederick D. Sturdivant and Walter T. Wilhelm, 1968, is reviewed and reprinted. A critique by Sturdivant is included. (SE)

A multimedia course in economic analysis was developed and used in conjunction with the United States Naval Academy. (See ED 043 790 and ED 043 791 for final reports of the project evaluation and development model.) This report deals with concept area three of the course, which focuses on microeconomics. The behavioral objectives, hierarchy…

Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly,…

This guide is intended to assist curriculum planners and classroom teachers in designing and implementing personal finance instruction to meet a variety of student needs, interests, and abilities. It is organized under five concept areas: employment and income, money management, credit, purchase of goods and services, and rights and…

This instructor's guide consists of materials for use in helping vocational education students acquire basic economic literacy. Addressed in the individual units of the guide are the following topics: worker productivity, the free enterprise system, components of the economy, the consumer as a decision maker, small business functions, economic…

Eighteen award winning, teacher-developed programs, projects, courses, and materials in economic education are presented in condensed versions. The case study projects are designed to be used in primary, intermediate, junior high, senior high, and college, and are organized into five chapters by grade level. Chapter I suggests ways to teach…

Intended for vocational education teachers and curriculum specialists with an emphasis on the secondary level, this annotated bibliography is designed as a companion guide to "Economic Literacy: A Suggested Instructional Content Guide for Vocational Education." Its purpose is to serve as an aid in the identification of available economic literacy…

This document is intended to assist Nebraska business education teachers in developing assessment plans for their local school districts. The first part of the document correlates Nebraska's business education performance standards with grade 8 and grade 12 standards for the following academic subject areas: mathematics; science; social…