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Yixia Lu; Yani Dong; Haiyan Guo; Hao Xu – SAGE Open, 2024
Network marketing's growth is plagued by ethical concerns, emphasizing the importance of implementing training programs that prioritize integrity. This study aims to analyze how different forms of network marketing training play a role in shaping the marketing ethics of trainees with different identities. It examines how network marketing training…
Descriptors: Ethics, Self Concept, Role Theory, Social Networks
Michaels, Christopher; Liu, Leping – International Journal of Technology in Teaching and Learning, 2020
Career and Technical Education (CTE) is a popular trend in education due to the increased demand from American citizens to include CTE opportunities in schools along with federal funding to build new CTE programs and improve existing ones. Schools are tasked to improve student achievement. Testing performance is a central process to demonstrate…
Descriptors: Academic Achievement, Differences, High School Graduates, Vocational Education
Freeman, Lynne; Greenacre, Luke – Journal of Marketing Education, 2011
With the increasing prevalence of group work in marketing courses there is a need to consider the impact of students' social dynamics on both learning and satisfaction outcomes. This article explores one such dynamic at both intra- and intergroup levels. Using data generated from multiple sources, it was identified that students who are actively…
Descriptors: College Students, Business Education, Marketing, Cooperative Learning
Stephens, Simon; Balan, Camelia Gabriela; Callaghan, Shaun – Education & Training, 2010
Purpose: The paper aims to explore the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics. Design/methodology/approach: The research involved two phases: first, a survey was conducted of marketing academics. This survey examined…
Descriptors: Foreign Countries, Business Administration Education, Marketing, Graduates