The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…

Conventional wisdom has frequently portrayed the positive influence behind customer loyalty. After all, customer loyalty represents a customer's intention to continue buying from a firm. However, extant literature has recognized the existence of two types of customer loyalty: loyalty to the selling firm and loyalty to the salesperson. We explored…

The study aimed at finding out the adoption of digital marketing in estate agency companies in Malawi. The key issue in this study is to check if the companies have embraced the current dominating use of online advertising of the services that they offer to the community they serve through digital marketing. Specifically, the study focused on…

This article develops and tests an identity-based account of malfeasance in consumer markets. It is hypothesized that multi-brand organizational structures help predatory firms short-circuit reputational discipline by rendering their underlying identities opaque to consumer audiences. The analysis utilizes comprehensive administrative data on all…

This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

Robust academic research on the topic of students involved in the sex industry is in its infancy, yet the relationship appears consistent and permanent. This paper draws on findings from the largest study into the stripping industry in the United Kingdom to explore the relationships between students, sex work and consumption. To make sense of the…

Identifying price sensitive consumers is an important problem in marketing. We develop a Bayesian multi-level factor analytic model of the covariation among household-level price sensitivities across product categories that are substitutes. Based on a multivariate probit model of category incidence, this framework also allows the researcher to…

This study assessed how, and to what extent, it is possible to use behavioral experimentation and relative sales analysis to study the effects of price on consumers' brand choices in the store environment. An in-store experiment was performed in four stores to investigate the effects of different prices of a target brand on consumers' relative…

Discusses the components of marketing (i.e., consumer markets, product development, sales, advertising and promotion, packaging, distribution, pricing, and market research), how information products and services relate to those components, and the pricing of products from a bibliographic database. Two figures and a 17-item reference list are…

A study of 220 users and 198 nonusers of manufacturers' rebates found 3 motivational factors that predicted use: (1) consumers' price consciousness; (2) perceived time and effort to redeem rebates; and (3) perceived satisfaction from saving money. Recommendations for more effective redemptions resulted. (SK)

Arguing that the seller of creative works--including audio and video productions and computer software--will be affected by the ability of consumers to make high quality copies of these works, this paper examines the theoretical effects of copying on the sellers of originals and speculates about ways to estimate these effects empirically. The…

Over 200 economics units submitted to the annual National Awards Program for Teaching Economics are described. Projects are arranged by academic level (primary, intermediate, junior high, senior high, and college and university) and subdivided by economic concept. Concepts covered include: economic wants, scarcity and choices, economic systems,…