In an era of constant connectedness--from Twitter tweets to the 24-hour news cycle--the need for marketers to be nimble and responsive to the needs of consumers and ever-evolving markets is greater than ever before. Indeed, being able to be "in the moment" and to react instantaneously demands a different kind of training and education…

Although role-plays can be effective teaching tools for buyer-supplier negotiation, learning can be somewhat limited because typically novices are negotiating with each other. We describe how we collaborated with a corporate partner, CACI International, to develop and implement a repeatable sourcing and negotiation role-play that helps to address…

The Value Chain Game is an activity that helps students to develop a holistic understanding of the processes and challenges in managing the value chain so that customer needs are met. Competing value chains work to produce and sell two products. Seasonal demand, quality defects, transportation delays, and audits offer complexities that represent…

Although both experiential learning and Web 2.0 tools focus on creativity, sharing, and collaboration, sparse research has been published integrating a Web 2.0 paradigm with experiential learning in marketing. In this article, Web 2.0 concepts are explained. Web 2.0 is then positioned as a philosophy that can advance experiential learning through…

A collaborative effort between business and chemistry resulted in a class project called the Proteomics Stock Market Project. The project includes biochemical and marketing concepts, technology, writing assignments and group work.

Addresses specific mainstreaming methods for each category of disability, including issues of instruction, accessibility, attitudes, and support services. (SK)

To increase economic literacy among students in grades 8-12, the guide offers activities, discussion questions, background information, and explanation of economic concepts. The document is presented in three sections. Section I examines the economic framework of the United States. Topics discussed include economic problems, making economic…

The Alan Shawn Feinstein Graduate School at Johnson & Wales University (J&W), located in Providence, Rhode Island, and the Berufsakademie, University of Cooperative Education (BA), located in Ravensburg, Germany, have established an exchange program in which faculty from each institution travel abroad for brief guest teaching visits. In April…

Increased attention to student engagement and active learning strategies have become particularly relevant in today's classroom environments. These approaches are also considered to be meaningful when teaching "net generation" students who have different styles and expectations. This study attempts to address these challenges through the…