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Direct linkRocco, Richard A.; Whalen, D. Joel – Journal of Marketing Education, 2014
In an application of experiential learning, assessment, and career development, this article reports a field experiment of teaching sales students adaptive selling skills via an "Improvisational (Improv) Comedy" technique: "Yes, And." Students learn this well-established theatrical improv method via classroom lecture,…
Descriptors: Business Administration Education, Sales Occupations, Salesmanship, Class Activities
Peer reviewedGeitz, Gerry; Brinke, Desirée Joosten-ten; Kirschner, Paul A. – Journal of Teaching in International Business, 2015
Relations between and changeability of goal orientation and learning behavior have been studied in several domains and contexts. To alter the adopted goal orientation into a mastery orientation and increase a concomitant deep learning in international business students, a sustainable feedback intervention study was carried out. Sustainable…
Descriptors: Goal Orientation, Feedback (Response), International Trade, Business Administration Education
