This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebook activity and content created by the world's…

Recent economic pressures have demanded higher education institutions respond with strong, authentic brand promises. This mixed method multi-case study explored the authenticity of common brand promises at three Universities in Canada through Twitter and Facebook postings from February to April 2016 using a cloud-based text and network analytic…

Development officers and those who research philanthropic giving frequently explore the factors that motivate donors to give or the demographic variables that enable donating behavior to occur, less often is the concept of identity used as a mediating variable in the study of philanthropic giving. Using the Identity Salience Model of Nonprofit…

This descriptive study utilized a validated questionnaire that gathered data from freshmen of two different school years. Demographic profile, marketers (i.e., source of information of students about the school), influencers (i.e., significant others that persuaded them to enroll in the school), level of school choice, and level of consideration…

This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…

Nonregular higher education in Nigeria became an integral part of the university manpower development since 1960, when the Ashby Commission recommended establishing evening degree programs. These ubiquitous programs have contributed to national capacity-building and remain relatively unmonitored by the National Universities Commission. This…

This article assesses the level of moral reasoning ability (MRA) of undergraduate marketing students and compares the results with the MRA of students in a range of other business disciplines. The aim was to determine if marketing attracts individuals who have a greater predisposition to unethical behaviors given that marketing is often reported…

In this article, the authors examined students' perceptions of professional selling. They found significant differences between the perceptions of students who had completed personal selling courses and students who had not. The authors observed differences in students' perceptions of personal selling as a career, the contribution of personal…

In a survey, 150 individuals evaluated 7 professions on prestige, honesty and ethical standards, importance to society, and interesting and challenging nature of occupation. Overall, university professors were rated lower than doctors, dentists, pharmacists, and clergy; the same as lawyers; and higher than bankers. Respondent income, age, and…