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Direct linkRaska, David; Weisenbach Keller, Eileen – Marketing Education Review, 2021
To assist marketing students during their college experience we developed, over the course of 10 years, an innovative approach to teaching that connects classroom education, career finding, and job-skill development. We linked two required courses, one student organization, and many companies together to create the Underground Agency. The Agency…
Descriptors: Marketing, Teaching Methods, Career Choice, Job Skills
Snider, Brent; Southin, Nancy – Decision Sciences Journal of Innovative Education, 2016
Campus Club Cupcakes is an in-class "introduction to operations management" experiential learning exercise which can be used within minutes of starting the course. After reading the one-page mini case, students are encouraged to meet each other and collaborate to determine if making and selling cupcakes to fellow business students would…
Descriptors: Introductory Courses, Business Administration Education, Experiential Learning, Case Method (Teaching Technique)
