As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…

Background: Media culture touches most aspects of the lives of children growing up today, beginning at the earliest ages. It is profoundly the lessons children learn as well as how they learn, thereby contributing to what this article characterizes as "remote control childhood." Educators need to understand remote control childhood so…

Expresses concern and outrage at the marketing techniques which use sexuality in movies, television, and commercials aimed at children. (Author/DB)

Studying imagery, irrespective of the kind, must focus equally upon its aesthetic attractiveness, its sensory lures, and its oftentimes dubious social ideology. The terms "aesthetic" and "ideology" are addressed as problematic and are defined in current, ordinary language terms: aesthetics as visual appearances and their effects and ideology as a…

The market as educator has become firmly lodged at the centre of popular and scholarly debate commenting on the nexus between children, consumption and education/learning. In this paper, I appreciate this scholarly debate from the point of view of the sociology of consumption. The latter has been relatively silent on children's consumption and…

Discusses how marketers are targeting children as a consumer segment. Highlights include advertising budgets and media, how children spend their money, the more influential role of the child in the family, in-school marketing, controversial advertising on Channel One, marketing on the Internet, and parental control. (AEF)

This report reviews and analyzes the effects advertising has on consumer choice, national values, and life styles. It is intended to aid consumer educators and others in related fields. The report's focus is on two central issues: consumer sovereignty and patterns of personal, industrial, and national resource allocation. The first of four…