The Latino and Adult Student Success (LASS) Academy is a multi-year initiative administered by CAEL (the Council for Adult and Experiential Learning) focused on supporting Hispanic-Serving Institutions (HSIs) in their efforts to improve outcomes for adult and Latino adult learners. In its first phase, from 2018 through 2021, the LASS Academy…

Public institutions in Portugal have not invested in strategies to attract international students until recently, when the adoption of new legislation and a national strategy for internationalization created more appealing conditions for it. This article aims to study the strategies institutions employ to recruit international students in a…

This study explored perceptions about the University of Idaho among southeastern Idaho opinion leaders through qualitative inquiry. For many years the University of Idaho has struggled to recruit and retain students from the southeastern region of Idaho. From data collected from focus groups, face to face interviews, and field observations five…

It is argued that higher education should be marketing according to principles for marketing services not products. Unique features of services, implications for marketing, and application of service marketing principles to college and university recruitment are explained. Research on seven successfully marketed colleges and universities and…

Demographic changes affecting college students, faculty, and patrons and responses to the changes are considered. For each of the three groups, attention is directed to factors influencing change within and outside the campus, options available to the campus, and strategies for responding to the demographic changes. To recruit new full-time…

Often necessary to meet enrollment goals in a competitive age, student recruitment from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations. Experience at Westminster College (Utah) illustrates that the process is not particularly…

Most private colleges should concentrate on increasing the number of serious applications they receive rather than trying to increase the conversion of applicants to enrollees. Effective student recruitment requires cooperation of all departments, offices, and committees, not just the efforts of the admissions office, in creating an attractive…

Strategies used by small liberal arts colleges to maintain adequate enrollment levels were assessed, with attention to colleges that were classified as private liberal arts II colleges by the Carnegie Commission. The baccalaureate degree was the highest degree offered by the colleges in programs in the arts and sciences and in teacher preparation.…

Suggestions for restructuring marketing efforts within colleges and universities stress the institution's primary profit center: student recruitment and retention. Techniques such as continuous quality improvement and implementation of a task force concept are recommended as a way of synergistically employing all the institution's assets and…

The differences between superficial promotional activities and effective marketing programs for law school admissions are examined, and the role of the admissions officer is discussed. (MSE)

Problems resulting from Australia's recently adopted policy of charging full educational costs to overseas students and actively marketing its institutions in Malaysia are discussed, including the response of foreign governments, educational issues, and the concerns of Australia's faculty. (MSE)

Strategies and action programs for Frostburg State College are proposed to promote student recruitment, educational quality, and student retention. Data are provided to illustrate the decline in the numbers of traditional college students. Seven assumptions in making enrollment projections are also presented. Recommendations are presented in the…

This feature discusses the diminishing number of female administrators, coaches, and officials involved in girls' and women's sports, the reasons for this decline, and strategies to increase the number of women in athletic leadership positions. (IAH)

The annual report, still vital to most colleges, is a key tool in communicating with the public for fund raising, community and government relations, student recruitment, and public relations. Format and content are more flexible, and institutions are making efforts to be environmentally conscious and save time and money. (MSE)

Tested is the hypothesis that admission offices of colleges offering two-year degrees will be less likely to reflect a marketing orientation in their responses to prospective students than colleges and universities offering more advanced degrees. Information sent by 858 institutions of higher education to potential students is described and…