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Direct linkShah, Purvi; Madhavaram, Sreedhar; Laverie, Debra A. – Marketing Education Review, 2019
Teaching portfolios and pedagogical competence are integral to the scholarship of teaching and learning movement in marketing. As teaching portfolios lack a common organizing framework, we argue that taxonomies associated with pedagogical competence can be used for "reflection" and "development" of one's marketing pedagogy.…
Descriptors: Marketing, Teacher Competencies, Portfolios (Background Materials), Teacher Effectiveness
Download full textKumar, Vikram; Raman, Ramakrishnan; Meenakshi, R. – International Journal of Higher Education, 2021
Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…
Descriptors: Advertising, Marketing, Business Schools, Internet
