Marketing education today is facing significant challenges in attracting and retaining high-quality students. The focus of this article is to advocate engaging 1st-year students in the practice of marketing to help develop their identity as a marketing major, to see the relevance of their studies, and to enhance their thinking and self-regulating…

The authors conducted an analysis of 1,049 graduates from post-graduate business programs at an Australian university primarily to determine whether students from nonbusiness backgrounds, after completing a business preparation program, perform at the same academic level as students with prior studies in business. The authors found that students…

An analytical decision-making framework is presented and described. Guidelines for strategy formulation and effective implementation of marketing concepts and techniques in educational planning are provided. (SK)

A study identified and analyzed the most effective techniques for promoting business and marketing teacher education programs. Data were collected from teacher educators in 160 business education programs in 41 states and 60 marketing education programs in 39 states within the past 5 years. The student enrollment trend for the business teacher…

This report outlines Oregon's Lane Community College's (LCC's) plan for marketing its customized training program for business, community organizations, public agencies, and their employees. Following a mission statement for the customized training program, a brief analysis is provided of the economic environment; of competition from educational…

This report presents findings and recommendations from a project undertaken by the Maricopa County Community College District (MCCCD) to determine reasons for a decline in business course enrollments and develop strategies to increase enrollments in management and marketing programs throughout the district. Following background information on the…

These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing…

A large and growing part of American postsecondary education, proprietary schools, offer lessons for traditional institutions in attracting new students in a career-oriented market. Effective marketing is important since proprietary schools compete not only with each other, but also with public community colleges. Specific schools and agencies are…

This handbook for school administrators and cooperative education coordinators describes State of New York cooperative occupational education programs. It is divided into three sections that focus on program administration, program organization, and program operation. Section 1, Program Administration, presents a philosophy of cooperative…