As higher education continues to face declining enrollment and financial pressures from decreased funding, colleges and universities must find innovative ways to differentiate themselves from competing institutions through niche marketing initiatives in an effort to continue meeting the needs and wants of the shifting population of students. Niche…

A "humanitarian market" for off-grid renewable energy technologies for displaced populations in remote areas has emerged. Within this market, there are multiple stakeholder agendas. End-user needs and sustainable development goals are currently not considered through the customer-enterprise relationship and the applied product and…

Discusses how marketers are targeting children as a consumer segment. Highlights include advertising budgets and media, how children spend their money, the more influential role of the child in the family, in-school marketing, controversial advertising on Channel One, marketing on the Internet, and parental control. (AEF)