Descriptor
| Adults | 1 |
| Advertising | 1 |
| Consumer Economics | 1 |
| Evaluation Criteria | 1 |
| Information Sources | 1 |
| Information Utilization | 1 |
| Marketing | 1 |
| Merchandise Information | 1 |
| Purchasing | 1 |
Source
| Journal of Advertising | 1 |
Author
| Taylor, James | 1 |
| Woodside, Arch | 1 |
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Peer reviewedWoodside, Arch; Taylor, James – Journal of Advertising, 1978
Indicates a strong link between product quality and national advertising. Shows that a positive correlation exists between purchase intentions and perceptions of brand quality. (RL)
Descriptors: Adults, Advertising, Consumer Economics, Evaluation Criteria
