This paper investigates the creation of an unlikely education hub in Manila, Philippines, where local institutions have seen a growing number of international students from Korea, India, and the Middle East. These students seek qualifications in professions where Filipino migrants are highly represented, either to gain an advantage within their…

For many UK higher education business schools, the continued recruitment of UK, EU and international students is crucial for financial stability, viability and independence. Due to increasingly competitive funding models across the sector, many institutional leaders and administrators are making decisions typical of highly marketised consumer…

This study applies the pre-purchase decision-making model for services to higher education context in order to understand international students' post-acquisition marketing engagement. The research categorizes three types of decision-making factors (i.e. internal, external, and risk) and two types of customer marketing engagement (CME) (i.e.…

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

It is thought that when college education is viewed only as a consumer product, it may suffer the same fate as television programing, which continues to diminish in quality as it strives to conform to public taste. The attitudes and experiences of St. John's College are examined. (Author/MLW)

The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…

Undergraduate admissions policies and practices were studied in the context of enrollment trends, academic standards for admission, and equal access issues. A total of 2,203 two-year and four-year colleges from both the public and private sectors responded to the survey questionnaire. Information was obtained on: selectivity in admissions,…

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

This report contains descriptions of 34 best practices of North Carolina high school/community college Tech Prep (TP) consortia from a 2000 review. All consortia were allowed to choose their best effort or accomplishment completed or in operation at the end of 1999-2000. Among the practices described were: a comprehensive career development…

The MLA (Member of Legislative Assembly) Committee on Lifelong Learning held consultations at more than 14 rural and urban locations throughout Alberta to gather stakeholders' and community members' views on the need for lifelong learning and ways of promoting it. Participants were asked to identify strategies to encourage and enable adults to…