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Direct linkÖnder Kethüda – Journal of Marketing for Higher Education, 2024
This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…
Descriptors: Credibility, Reputation, Institutional Characteristics, Institutional Evaluation
Download full textKalimullin, Aydar M.; Dobrotvorskaya, Svetlana G. – International Journal of Environmental and Science Education, 2016
The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…
Descriptors: Foreign Countries, Higher Education, Marketing, College Students
Oplatka, Izhar; Nupar, Idit – Education and Society, 2012
The article reviews the distinctive components of school reputation and exposes various determinants that shape this reputation among parents. Some 21 Israeli parents participated in semi-structured interviews during 2009-2010 in which they were asked about their interpretations of school reputation and its determinants. Research data demonstrates…
Descriptors: Foreign Countries, Reputation, School Choice, Parent Attitudes
