U.S. Catholic school enrollment has declined significantly from a peak in the 1960s. Schools attempting to reverse that trend have relied on marketing and promotion. We use survey data from Chicago Catholic schools to compare Rasch measures of school climate to student growth, school enrollment, and closure. We find that these measures are…

Ontario's colleges are committed to providing students of all backgrounds with a rewarding postsecondary experience that prepares them for long-term success in their careers. In recent years, colleges have expanded their global outreach as greater numbers of international students enrol in Ontario. The province is a recognized world leader in…

Purpose: Under-examination of the notion of competition between schools has created a considerable asymmetry between the reality and the literature of schooling. Therefore, the purpose of this paper is to investigate the validity of school competition and verify the propositions regarding the effects of school marketing practices in literature,…

Since the 1980s, education in Canada has been through a process that led to school choice, targeting the improvement of students' performance through school competition. These policies fostering an education quasi-market became an ideal framework for the expansion of IB schools. Since the Diploma Programme of the International Baccalaureate (IBDP)…

An emerging body of research has explored "supply side" questions of school choice, or how schools and systems shape enrollment through locational decisions, recruitment, and marketing. This study focuses on how school websites market and communicate the distinct missions of charter schools to prospective families. Through a critical…

The current theories relating to international student transition have largely tended to concentrate on "what is" to be adapted. This research contributes to the pedagogic literature examining "how" the transition is made by international postgraduate students. Using data from 20 qualitative in-depth interviews in conjunction…

More than 5 million adults lack both functional literacy (below level 1) and numeracy (below entry level 3); an estimated 11.5 million adults do not have basic digital skills; and one in five adults do not have basic financial capabilities. Around 850,000 people have English for Speakers of Other Languages (ESOL) needs. At the same time,…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Under new school-choice policies, schools feel increasing pressure to market their schools to parents and students. I examine how school leaders in New Orleans used different marketing strategies based on their positions in the market hierarchy and the ways in which they used formal and informal processes to recruit students. This study relied on…

Many have documented the positive benefits of Living and Learning Communities (LLCs), but creating an environment that truly integrates living and learning across campus can be a challenge. In this paper we chronicle an LLC program that was intentionally built upon a broad foundation. By including faculty, staff, and student leader representation…

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

The authors conducted an analysis of 1,049 graduates from post-graduate business programs at an Australian university primarily to determine whether students from nonbusiness backgrounds, after completing a business preparation program, perform at the same academic level as students with prior studies in business. The authors found that students…

As most educators know, Catholic schools work and have worked for a long time. Sociologist James Coleman and colleagues Thomas Hoffer and Sally Kilgore, in 1982, were among the first to document Catholic schools' academic successes, in "High School Achievement: Public and Private Schools." A variety of studies since, by scholars at the University…

A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…

A study to identify special programs for academically gifted students developed by community colleges in the 19-state North Central region is described. Barriers to program development, program characteristics, program management, faculty, student admission and maintenance requirements, program size and services, marketing and recruitment, and…