A culturally versatile method to identify perceived desirable characteristics of cities as places to work and live is proposed. Results of a study with graduate students in Brazil show that there are four major categories of attributes (population, economic, cultural, and physical) that could be used as incentives. (Author/LBH)

The growth in numbers of master's degrees in business administration is examined through data on sex, entry level employment patterns, and employer sponsorship. Reasons for differences in trends in the several variables are considered, and implications for development of the MBA market are discussed. (Author/MSE)

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)

A survey of 2,000 Western Australia high school seniors indicates that, although most are unlikely to qualify for university, most would prefer it to vocational training. Institutional preferences are linked to their own perceived level of academic achievement and overall image of the institution. Implications for university marketing are…