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The Plight of the Millennials: Pedagogy as Marketing, Marketing as Pedagogy
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Barrett, Ralph V.; Meaghan, Diane E.; Doughty, Howard A. – College Quarterly, 2009
Anyone who already regards college education as a business should have no trouble with corollary notion that marketing is essential to success. In the information and service industries including education, marketing depends more upon image than it does in resource extraction, refining and manufacturing. In this article, the authors focus on Diana…
Descriptors: College Students, Marketing, Student Recruitment, Educational Change