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Direct linkSanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…
Descriptors: Foreign Students, College Choice, Student Recruitment, Study Abroad
Ledy Gómez-Bayona; Alejandro Valencia-Arias; Jaime Alberto Orozco-Toro; Alexander Tabares-Penagos; Gustavo Moreno-López – Cogent Education, 2024
The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…
Descriptors: College Faculty, Marketing, College Administration, Teacher Attitudes
David Amani – Cogent Education, 2024
The widespread popularity of corporate social responsibility (CSR) within universities has influenced various changes in the higher education sector, affecting the operations of higher education institutions in many developed and developing countries. Using institutional theory, this study explores the connection between university CSR and…
Descriptors: Social Responsibility, Corporations, Universities, Public Sector
Alhaza, Khalifa; Abdel-Salam, Abdel-Salam G.; Mollazehi, Mohammad Dadrahim; Ismail, Radwa M.; Bensaid, Ahmed; Johnson, Chithira; Al-Tameemi, Rusol Adil Naji; A. Hasan, Mahmood; Romanowski, Michael H. – Cogent Education, 2021
Worldwide there is an increase in competition between higher education institutions seeking to ascertain their position in the world ranking, resulting in universities introspectively reflecting on their image and student satisfaction. This is especially the case in the Gulf Cooperation Countries, where there has been significant growth in higher…
Descriptors: Foreign Countries, Undergraduate Students, Student Satisfaction, Reputation
Guan, Lihang; Mok, Ka Ho Joshua; Yu, Baohua – Cogent Education, 2023
Chinese international students compose the largest group of full-tuition-paying students globally and are important to hosting destinations both culturally and financially. However, the obstructed international mobility caused by COVID-19 has changed their international applications. As the world gradually resumes its previous mobility level, it…
Descriptors: Decision Making, Study Abroad, Student Attitudes, Marketing
Ashour, Sanaa – Cogent Education, 2018
In responding to the growing global demand for education, transnational education (TNE) plays a fundamental role in the current debate on the internationalisation and globalisation of higher education. Through conducting a systematic literature review, this paper examines the unique features of German transnational education, which has little in…
Descriptors: International Education, Global Approach, Foreign Countries, Higher Education
