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| Administrator Role | 1 |
| Admissions Officers | 1 |
| College Admission | 1 |
| Competition | 1 |
| Higher Education | 1 |
| Marketing | 1 |
| Student Recruitment | 1 |
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| Change | 1 |
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| Moll, Richard W. | 1 |
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Peer reviewedMoll, Richard W. – Change, 1994
Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…
Descriptors: Administrator Role, Admissions Officers, College Admission, Competition
