Descriptor
| Cost Effectiveness | 2 |
| Marketing | 2 |
| Merchandising | 2 |
| Optical Data Disks | 2 |
| Accounting | 1 |
| Advertising | 1 |
| Archives | 1 |
| Comparative Analysis | 1 |
| Computer Networks | 1 |
| Computer Security | 1 |
| Computer Software | 1 |
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Source
| CD-ROM Professional | 2 |
Author
| Kalstrom, David | 1 |
| Walker, Becki | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Descriptive | 2 |
| Opinion Papers | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedKalstrom, David – CD-ROM Professional, 1994
Describes CD-Recordable (Compact Disk-Recordable) as an economical information storage medium. Business and government applications are discussed, including prototyping, archiving and back-up, sales, marketing, accounting, and customer support and service. Future possibilities are also considered. (LRW)
Descriptors: Accounting, Archives, Cost Effectiveness, Futures (of Society)
Peer reviewedWalker, Becki – CD-ROM Professional, 1995
Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses advertising, information delivery, content, information services, and security. (AEF)
Descriptors: Advertising, Comparative Analysis, Computer Networks, Computer Security
