In a sea of applicant uniformity, how can an undergraduate student develop a means of personal differentiation while attempting to land an internship or job? That is the dilemma of the roughly 1.9 million Millennials graduating with bachelor's degrees within the United States in 2015 (Hussar & Bailey, 2015). Although the national unemployment…

In October 2010, Phil Wein, president of Emporium Luggage, was looking for ways to expand his retail luggage operation. Like many firms in the luggage industry, his leisure travel segment had been hurt by the 9/11 terrorist attacks, which forced several luggage retailers to retrench. More recently, the U.S. recession that started in 2008, and the…

In June and July 2006 a team of outside experts arrived in Yei, Southern Sudan through an AID project to provide support to a local agricultural development project. The team brought evaluation, agricultural marketing and financial management expertise to the in-country partners looking at steps to rebuild the economy of the war ravaged region. A…

The marketing education literature emphasizes and documents the effectiveness of using the student-authored case (SAC) method as a means to develop managerial and critical thinking skills. However, most SACs are short lived, lack suggested case solutions, do not benefit from peer feedback, and present challenges in finding relevant company data.…

Estimates are that 32 million people currently play fantasy football every year. Project Based Learning (PBL) is one method of engaging students in the educational process. This paper outlines a semester long project undertaken by undergraduate sport management students that uses fantasy football as a vehicle to enhance student knowledge of basic…

As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…

Describes the five major elements in the marketing programs created by mass-market paperback book publishers to attract consumers to their products: market research, product development, packaging, promotion, and sales and distribution. (JL)

Brian Wansink, director of the Food and Brand Lab at the University of Illinois, finds that the size of a package, the shape of a glass, the words on a menu or label, proximity to food, and other invisible influences could determine the quantity of what one eat.

As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people work and do business. Employees are now expected to read, write, and communicate…

Studying imagery, irrespective of the kind, must focus equally upon its aesthetic attractiveness, its sensory lures, and its oftentimes dubious social ideology. The terms "aesthetic" and "ideology" are addressed as problematic and are defined in current, ordinary language terms: aesthetics as visual appearances and their effects and ideology as a…

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…

Discusses the marketing value and strategic necessity of planned and promoted customer education. The article examines customer training by the manufacturer as a definite trend in the microcomputer industry. Elements of a good customer training program are described along with suggestions for starting such a program. (CT)

Discusses the role and functions of the library promotion director within a commercial publishing house, outlining in the process the responsibilities and activities of the library services director for a specific firm (Dial Press/Delacourte Press). The nature of book promotion for bookstores and libraries is described. (JL)

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

Describes a program in Fairfax County, Virginia, in which marketing and distributive education classes are taught at two shopping malls. The merchants provide students with realistic, hands-on experiences during class time that provide the basis for instruction in many marketing skills and techniques. (JOW)