In this rejoinder to "Identifying Research Topic Development in Business and Management Education Research Using Legitimation Code Theory," published in the "Journal of Management Education," Dec 2016 (see EJ1118407), Donald R. Bacon discusses the similarities between Arbaugh et al.'s (2016) findings and the scholarship…

Discusses the value of membership in professional associations for business education teachers. Associations offer good ideas, useful materials, and opportunities for professional growth that are not available elsewhere. (JOW)

Business education teachers can affect the future of their programs, their students, and their professional status through appropriate political activity. (JOW)

Discusses the need for entrepreneurs to understand basic economics principles. Indicates that business education has a role in preparing entrepreneurs in marketing, management, and accounting. Lists key economic generalizations that individuals should understand before assuming the role of entrepreneur. (JOW)

The survival of business education depends on how well we predict the future in developing a curriculum and how well we promote it on national, state, and local levels. (Author)

Discusses the need for state and local professional associations to have an active public relations program to develop and maintain the visibility necessary to attract and hold members and gain and retain public awareness. (JOW)

Considers how enterprising marketers quickly realized they had little to lose by supporting a goal of equal "representation." Suggests that if the goal is to have a genuine impact in playing the popular culture game, now might be a prudent moment to take an interest in the kinds of research emerging from business schools. (SG)

An analytical decision-making framework is presented and described. Guidelines for strategy formulation and effective implementation of marketing concepts and techniques in educational planning are provided. (SK)

Explores the role of marketing in the modern firm and the key tasks of marketing management. Defines the term "marketing" and discusses it as an economic concept. Discusses three key marketing principals. (RKM)

Discusses the promotion of business education through the activities of student organizations. Describes specific programs, projects, and leadership development activities and their effectiveness in publicizing business education programs. (JOW)

Provides a basic understanding of some of the legal issues that should be included in a secondary education marketing curriculum. Teaching legal concepts in the areas of contract, antitrust, agency, employment law, and finance is an excellent way to introduce students to legal problems they may encounter in business. (Author)

This article introduces potential uses of the World Wide Web for marketing education, presents tips for navigating the web, and provides a sample of useful applications. Also provides suggestions for monitoring student use of the web. (JOW)

Includes five articles: "Women in Management" (Zimmerer); "Business Boot Camp (interviews with young entrepreneurs)" (Kaser); "Plan Your Own Business Project" (Kohns); "Business Education and the Middle Level Student" (Patterson, Leblanc); and "Small Business Ownership Planning" (Fiber). (SK)

Discusses ways to build a business education program that has student support, the endorsement of the community, effort and involvement from the school, the district, the profession itself, and independent funding for special projects, and therefore, will be a strong, viable department within the school district. (JOW)

Service learning can be integrated into a variety of marketing courses as an internship, consultancy, or volunteer activity. Learning outcomes include leadership, problem-solving skills, connection of theory and practice, and citizenship preparation. (SK)