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Download full textMaehrlein, Joyce J. – 1993
A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…
Descriptors: Attitude Change, Change Strategies, Early Intervention, Enrollment Management
Sable, Paul F. – 1985
Enrollments in Masters of Business Administration (MBA) programs and the use and effectiveness of marketing techniques for managing MBA enrollments were investigated in 1984. A 94-item questionnaire completed by 56 MBA programs offered at colleges and universities in the Middle Atlantic States addressed administration, awareness of marketing and…
Descriptors: Advertising, Business Administration Education, Educational Demand, Enrollment Projections
