Due to the changing labor market needs, a statewide core curriculum for the general marketing program for Wisconsin was explored. Voluntary standardization has resulted in difficulty in determining a mandated curriculum. In 1984, a national model core curriculum, occupational valid competencies, and a mission of marketing education were developed.…

This final report begins with a three-page narrative of a statewide needs assessment of vocational, technical, and adult education (VTAE) instructors and administrators on technical staff training needs in Wisconsin. Statewide composite results for areas of need are presented for eight survey questionnaires sent to staff in these areas: management…

This document contains materials about and from an assessment of Wisconsin's associate degree marketing program. The document begins with a report containing the following: marketing program mission and vision statements; overview, conclusions, and recommendations of an assessment of marketing education needs in which recent graduates of the…

This document contains standards for the academic content of the Wisconsin K-12 curriculum in the area of business. Developed by task forces of educators, parents, board of education members, and employers and employees, the standards cover content, performance, and proficiency areas. They are cross-referenced to the state standards for English…

A project was undertaken to coordinate up-to-date staff professional development on a regional or state basis in the state of Wisconsin. An earlier study had recommended more specific information and hiring of a staff development coordinator. The "Coordination of Efforts in the Vocational, Technical, and Adult Education (VTAE) System for…

This collection contains descriptions of model entrepreneurship education programs submitted by 10 states. The first section deals with the Colorado Network of Small Business Programs and the Colorado Entrepreneurship Education Infusion Project. Described next is a model teacher education program in entrepreneurship education that was implemented…

This paper reviews and analyzes labor market trends to provide information for business and marketing program planners. Emphasizing the demand side of the market, the paper considers only those aspects of labor markets that have an impact on the supply of students to business and marketing programs and the demand for graduates of those programs.…

This document, which is intended for teachers of high school-level business education courses, contains both the academic standards for business education in Wisconsin secondary schools that were disseminated in 1998 and learning activities to enable students to meet the standards. The activities were developed for students completing grade 12 and…