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Peer reviewedWingenbach, Gary J.; Nestor, Cheryl; Lawrence, Layle D.; Gartin, Stacy A.; Woloshuk, Jean; Mulkeen, Patricia – Journal of Agricultural Education, 2000
According to a survey of 174 West Virginia 4-H members aged 13-18, the Internet and word of mouth were most effective in recruiting new members. Active messages stressing camps, fun, and friendship had the most influence on retention. A statewide marketing plan was recommended. (SK)
Descriptors: Influences, Marketing, Recruitment, Student Organizations
Download full textHarmon, Hobart L. – 1987
This paper presents an overview of the need for adult education, surveys the theory behind adult education, discusses the reasons why adults do not participate in adult education, and outlines marketing strategies that may induce adults to participate in greater numbers. The first part of the paper cites the need for educational reform, noting…
Descriptors: Adult Basic Education, Adult Education, Adult Learning, Adult Literacy
