The main purpose of this study is to examine the effect of promotional activities applied in e-commerce on the consumer behavior of individuals living and shopping in the Turkish Republic of Northern Cyprus. The study was conducted using quantitative research method based on Söker's (2022) scale form. The population of the study consists of all…

Individuals who practice weight training to have an aesthetic body, resort to sports nutritional supplements as products to support their body development. Research has shown that the use of these products has increased dramatically. The aim of this study is to examine the effects of multiple perceived values from sports nutritional supplements on…

In this study, the objective is to analyse the motivation for sports consumption of university students. The study group consists of 178 students in School of Physical Education and Sports. As data collection tool in the research, Personal Information Form and Motivation Scale for Sport Consumption" developed by Trail and James (2001) and…