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Direct linkBae, Sohyeon; Grimm, Adam T.; Kim, Dongbin – Asia Pacific Journal of Education, 2023
With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these…
Descriptors: Web Sites, Universities, Foreign Countries, Reputation
Umer Zaman; Murat Aktan; Hasnan Baber; Shahid Nawaz – Journal of Marketing for Higher Education, 2024
University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…
Descriptors: Educational Change, Electronic Learning, Foreign Countries, Foreign Students
