The purpose of this project was to present a guide for students to follow in compiling product information and presenting it in the written form of a Merchandise Information Manual. A thirteen-page introduction includes such information as purposes, planning the manual, choosing the topic, rules and specifications, arrangement, footnote and…

The Creative Marketing Project is a group study in marketing for distributive education students, designed to take up at least one semester. The document uses a project developed by students in the distributive education department of the Marion-Mullins Vocational Education Center, entitled "The Shopping Story, Mullins, S.C.," to provide…

This paper reports the findings of a study involving the selection process that adult graduate students used when choosing to pursue and attain an advanced business degree at Southern Wesleyan University. This study includes a comparison of the initial priorities used in the selection process to priorities that remain important in retrospect. The…

This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in…

This introduction to marketing guide addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each unit or task in this guide contains a competency statement followed by performance objectives, job-relevant instructional activities,…

This curriculum guide consists of materials for use in teaching the first year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, unit outlines for use in the first and second semesters of the course, and a bibliography. Topics addressed in the first…

In the marketing research class taught at University of South Carolina, Upstate School of Business and Economics, pedagogical emphasis is placed on the marketing research process as it relates to the policies and functions of the business enterprise. Historically, the marketing research project has been used in this undergraduate class to convey…

This guide for small business management in South Carolina addresses the three domains of learning: psychomotor, cognitive, and affective. The guide contains suggestions for specific classroom activities for each domain. Each of the 11 units or tasks in the guide contains a competency statement followed by performance objectives, job-relevant…