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Kovacs, Laszlo; Lenart, Istvan; Endrody, Orsolya – Hungarian Educational Research Journal, 2021
Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…
Descriptors: Marketing, Merchandise Information, Consumer Economics, Psycholinguistics
Uraev, Nikolay N.; Mingaleev, Gaziz F.; Kushimov, Aleksandr T.; Kolesov, Nikolay A. – International Journal of Environmental and Science Education, 2016
This paper considers the methodological aspects of forming a development strategy for the regional socioeconomic system (by the example of radio-electronic enterprises in the Republic of Tatarstan). The paper suggests a conceptual scheme of the macro- and micro-factors' influence on the regional socioeconomic system. This scheme is based on the…
Descriptors: Foreign Countries, Socioeconomic Influences, Marketing, Government Role
Bydanova, Elizaveta; Mushketova, Natalia; Rouet, Gilles – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to analyze the impact of demographic, social, economic and international aspects on the market of university services in Russia. It also reminds readers briefly of the evolution of the Russian higher education system during the last 20 years and considers some consequences of the current public policy and…
Descriptors: Foreign Countries, Higher Education, Qualitative Research, Marketing